Go to Jolt Archive

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Leaders Jolt!

#2

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Greetings;

Welcome to Leaders Jolt!

"Membership has its privileges" -- this phrase typically tied to American Express illustrates a point I suggest you consider for your organization.

Give customers a status that sets them apart.  Chances are they will make an effort to retain that status.  Airlines perfected it with frequent flier programs.  Phone companies have done it with "friends and family" or consider T-Mobile's "Fave-5" scheme working through Barkley and Wade TV spots.  What about "year-end cash-back" credit card plans.  Even Neiman now offers special bonus points when you reach an "exclusive" spend level on their high interest store credit card!  Imagine that.

OK, LET'S REPOSITION.

Schedule a time with your team and ask the question, "How can we increase revenues our existing customers?"  Give the program a name, determine what the privileges are and who can belong to this exclusive "membership club".  Revenues per customer will increase.

Warmly,

Sobem

Sobem Nwoko

President, Joyfields Training and Development

Leaders Jolt! is ideas, strategies and tactics for executives and managers at progressive organizations.  It is published every week by Joyfields.

Joyfields is a Performance and Motivation company delivering best practices education to private and public organizations since 1997.  Visit us online at www.joyfields.org or send email to info@joyfields.org.  Tell us how we can help.
Joyfields, Inc. | 5805 State Bridge Rd., Ste. G255 | Duluth | GA | 30097