Here's how you can use quick, short surveys -
to get the feedback you cant afford NOT to have!
As head of your unit, how do you "tune-in" to
learn what's going on in your unit, with employees,
customers, production, or with anything especially
as you are somewhat far removed from the day-to-day?
Its easy to get off-track about where customers and
markets may be headed.
Here's a method to apply. It was effective with
my employees and with customers.
Short and quick "on-the-spot" surveys. They are a
wonderful way to get instant feedback on just about
anything. One condition - act on the information you
gather.
If you deal with customers face to face
regularly, create one or 2 questions you request
each line sales or service rep to ask the customers.
You could use nifty online tools if you gather
customer email addresses (highly recommended habit).
Zoomerang and Survey Monkey are 2 very good tools I
have used. Recently I read about a tool that
"massages" recorded customer service calls to
pin-point the common customer threads, complaints or
issues. What tools have you used? What do you do in
your business?
My favorite is the water fountain or hallway
survey. Create your question and ask away at the
company "meeting" place, over lunch, at the cubicle,
staff meetings, etc. Dr. Tricoli applies this as one
of his approaches in formulating his vision for
schools he runs in what he calls the 3 "V"s --
Views, Values and Vision. He is the President at
Georgia Perimeter College in Atlanta, GA, USA. First
he preps audiences at the beginning of his talks.
Then he makes his presentation. Then he saves 5 - 10
minutes at the end to get responses to 3 questions.
This way he is able to get what's top-of mind for
his audiences who just happen to be his customers
and prospects!
Make sure to have a great week!
Warmly,
Sobem
Sobem Nwoko
CEO and Founder
Joyfields Institute for Professional Development
snwoko@gmail.com
www.joyfields.org
Leaders Jolt! is ideas, strategies and tactics
for executives and managers at progressive
organizations. It is published weekly by Joyfields.
Joyfields is a performance and motivation
organization delivering best practices management
education to private and public organizations since
1997. Visit us online at www.joyfields.org. Tell us
your issue, via email to info@joyfields.org.
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