Over a three year period, Seafirst Bank  a small bank system in the Seattle area, zoomed from red ink to a $425 million profit and a 500% increase in customer retention.  How?  By deciding not to think of itself as a bank!  Aided by customer focus groups, Seafirst cast itself more as a local retail store or convenience outlet-simple, unintimidating, friendly, and flexible enough to meet each neighborhood's needs.

Now, REPOSITION.  Think differently of yourself, what you do, or your business?

I am not _______, I am _______.  Or,

My job is no longer ______, My job is _______.

Our business is not ____________, Our business is ____________.

What did you come up with? 

Have a great week.

Warmly,

Sobem